Storm®
Overview
STORM® helps you effectively and consistently manage all the different ways your customers communicate with you.
It lets you personalise communications for every single recipient and be proactive, or respond quickly, through their preferred channels. Your customers will enjoy a more persuasive, unified experience – strengthening their loyalty and increasing your sales.
STORM® also helps you save money by easing the pressure on your contact centre, and reducing postage costs and the number of people you need to manage your communication channels.
How it Works
STORM® is Europe’s largest multimedia, interactive communications platform, with the capacity to handle millions of interactive communications, using:
- Inbound and outbound voice
- SMS
- MMS (such as video to mobile)
- Predictive diallers
- Web
- Fax
- TV red button
- Interactive Voice Response (IVR)
- Automatic Speech Recognition (ASR).
STORM® unites all your inbound and outbound contact channels into a single, fully integrated system that links into your databases. It’s hosted by Cable&Wireless Worldwide and supported by our extensive network and interconnection agreements, giving you reliable access to millions of customers. A simple web interface provides comprehensive reporting and easy control.
Benefits
STORM® is designed to optimise your contact centre, and your sales and service campaigns. Using STORM®, you can:
- Reduce costs by making better use of different communication channels, while improving service levels.
- Drive sales – stand out in a competitive market place by using highly targeted communications.
- Build loyalty – communicate with customers more frequently and directly.
- Offer customers a choice of how they communicate with you, and respond to them using their preferred channels.
- Communicate proactively to maximise response rates and action.
- Log customers’ communication interactions, learn more about them and tailor your communications to increase your returns.
- Handle high-volume communications, even over very short periods.
- Monitor and measure results, easily.
- Communicate with your own people just as flexibly and effectively.
- Take pressure off your contact centre using pre-emptive and IVR messages.
