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Distinctive cover designs are a well-established feature of our brand system. All our covers should follow these simple principles:
- all covers feature a horizon and corporate signature, which have a carefully designed spatial relationship
- the corporate signature always appears in its primary colourway, on a white background
- the horizon area may contain images and/or digital wallpapers - these should always follow the creative platform guidelines
- typography on covers should be in Gill Sans only
- back covers should contain contact details, and should be set in Gill Sans only
Any special finishes (for example: lamination, dye-cutting or embossing) should be used in moderation, and should not detract from the overall impact or integrity of our print items.
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