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The Cable & Wireless brand identity is represented by a set of key elements, which work together to create a comprehensive system.
All the key elements are well established, and are used over a full range of applications, both online and offline:
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The Cable & Wireless signatures - four different versions are available, depending on application and size requirements |
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Colours - a primary and secondary colour palette, with a complementary colour palette for screen media |
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A system of horizons - which determine the position of the signature and other graphics on cover layouts |
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A system of typefaces
- Gill Sans is the primary corporate typeface, with Adobe Garamond
(for printed media) and Arial (for web-based media) used in support |
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A system of wallpapers
- a range of 12 abstract graphics which can be used either by themselves,
or in association with specific campaign images, across a whole range
of communications materials |
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Working with words - a style guide that deals with our use of language and tone of voice |
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All the key elements must always be used accurately, and should never be altered in any way.
Before starting any creative work, you should read the following key sources of information:
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Creative platform
how we present a clear, appropriate and distinctive image of Cable & Wireless at all times, to all audiences |
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Brand extranet
examples of best practice are held here |
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