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The idea of the horizon is strong, universal and uniquely appropriate for Cable & Wireless. For us, it represents the point at which the global and the local connect.
We have taken this idea and created a bold and distinctive graphic device which shows the signature 'orbiting' the horizon.
This allows us to communicate a global message alongside local messages which appear inside the horizon. The area within the horizon is the local area and can contain imagery, corporate or secondary colours, captions and graphics.
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