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This information applies to the UK and Ireland markets only.
Many businesses are now starting a journey towards unifying their communications and computing infrastructures, and this process offers us enormous potential in the marketplace.
We have created a portfolio of solutions that we call Cable & Wireless Integrate, and we will put this message out to customers in the UK and Ireland, with a promise of a ‘destination’ in the future.
We refer to this destination - where customers can realise the full benefits of a business built on integrated communications and computing – as ‘Business integrated.’ It is our new strapline in the UK and Ireland, and is used consistently on all our marketing collateral.
In addition to the strapline, there is a toolkit of elements which includes a range of arrows images. These may be used in a similar way to our wallpapers, to bring the concept of integration to life.
We also have a set of guidelines for the ‘verbal’ elements: how to use our new customer propositions, and how to create appropriate marketing messages.
Our handbook has comprehensive details of both visual and verbal elements. It is important that you read it carefully before creating Cable & Wireless Integrate collateral.
All artworks are available from the brand team.
You can download a PDF of the handbook from here
 Cable & Wireless Integrate [2400K]
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Some of the documents above are in Adobe Acrobat PDF format. To download Adobe Acrobat Reader software please select the icon to the left. |
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