Using images - Filter 3: Image style and use: Cable & Wireless

Filter 1: Fit with business activity and messages

Filter 2: Fit with the brand, and brand value drivers

Filter 3: Image style and use

Layouts & Graphic style

Quality & Editing images

Filter 4: Other considerations

Filter 3: Image style and use

Image choice

avoid visual clichés, metaphors that are not believable, or concepts that will confuse or distract our audience

Cliché image		Cliché image



click to enlarge		click to enlarge

Too abstract as a concept		Inappropriate concept



click to enlarge		click to enlarge

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