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Our co-branding strategy is based on
a range of relationships. These support the successful delivery of our products
and services through all our channels.
Each relationship should employ co-branding in an appropriate way, supporting
the articulation of the Cable & Wireless brand at all times.
It is important that our marketing activities are always coordinated. This helps
to ensure that co-branding messages are consistently and clearly expressed.
The requirements of our relationships are constantly evolving. If you have specific
business needs that are not covered in these guidelines then please contact the
brand team for guidance.
Please ensure that you read and understand the important information on legal
issues before starting any co-branding initiative.
All material must have approval from the Cable & Wireless brand team prior
to production.
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