Footprint™ streaming solutions
Cable & Wireless' streaming network provides a high availability distributed architecture for customers who require streaming (or web-casting) as part of their core business activity (eg. live pay per view music concerts) or to compliment other areas of their business (eg. online training/education).

Companies looking to deliver a high quality streaming experience to their customers need to ensure that they can 'scale' to support the concurrent number of end users that may end up visiting their site (called flash traffic). Failure to do so may result in severe embarrassment and/or lost revenue opportunities.

To ensure your website doesn't "crash" companies need to plan accordingly, however, preparing for flash traffic requires significant expenditure in hardware and facilities to ensure you can support potentially tens of thousands of users. The problem is this equipment may end up being under-utilized the rest of the time resulting in a poor return on investment.

A better solution is to 'out-source' your streaming content delivery to a company that has nearly 10 years experience in this field and who have successfully hosted some of the World's biggest web-cast events to-date.

Cable & Wireless are capable of supporting hundreds of thousands of concurrent users in all the major streaming formats, eg. Windows Media Player, Real and Apple QuickTime.

We have a network of fully redundant streaming servers around the World to ensure that your content is always available to reach your target audience and can be viewed in the best possible way.

Services available
On Demand Streaming
Our streaming network consists of hundreds of streaming servers at the 'edge' of the internet, We have many terabytes of storage connected to these servers to allow a large percentage of your content to be available 'locally' this is very important when delivering lots of 'large' high bandwidth streams.

Our patented Best Distributor Selection
Best Distributor Selection(BDS) technology allows end-viewers' requests to be directed to the most optimal content distributor. The result ? - Quick and reliable delivery of streaming content to customers regardless of demand.

Application-level multicasting
This service transmits a single stream only to the necessary streaming servers, thereby minimizing the amount of redundant traffic required to deliver streaming content to the end-user. Additional content delivery enhancements include packet loss network correction and traffic redirection around failures. This provides content providers with streaming broadcasts of superior quality, greater control and reliability and higher efficiency, even for people living in countries far away from where the web-cast is taking place.

Single Event Live Streaming Service
Cable & Wireless offers end-to-end streaming solutions for live web events, enabling broadcasts of live content on the web in the most popular formats, at any bit-rate, to any audience.

Always Live Streaming Service
Always Live Streaming is the ability to broadcast a live event at any time or on a continual basis, 24/7. Cable & Wireless provides dedicated ingress points for the customer that are always active. This allows the customer to start a live event any time with no additional set-up, or to continuously play live feeds 24/7. The live event will automatically be broadcast across the Cable & Wireless streaming network as soon as the customer's encoder is turned on and encodes a stream to one of the dedicated ingress points. This service is ideal for live radio or breaking news coverage allowing the customer to start a live event as soon as the event transpires.

Feature benefits
  • Deliver streaming media applications to market faster: Our streaming services provide complete, end-to-end streaming delivery and media support that vastly reduces the time it takes for a content provider to encode and deliver streaming media to its customers.
  • Remove capital and equipment ownership costs: Our streaming service removes the burden from the content provider to invest and maintain a streaming network so instead you able to focus your attention on creating content.
  • Get world-wide coverage, scalability you can count on and the storage capacity your content demands.
To learn more, contact a Cable & Wireless account manager

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