Strengths
Cable&Wireless Worldwide has a number of significant competitive strengths:
Focus on large users of telecommunications
Our strategy is to focus on large users of telecommunications in all our markets and we have particular strength in the retail, financial services, utilities, government and media sectors, where companies are highly dependent on communications infrastructure. Our strategy enables us to focus on delivering specific products and services for customers that address their need to simplify communications, reduce costs and enable new business models.
Next-generation network and delivery platform
Cable&Wireless Worldwide owns the UK's largest fibre network dedicated to business users of telecommunications and we have an international cable network that provides connectivity to more than 150 countries, either directly or through partners, reaching across the Atlantic Ocean, through Europe and on to India and throughout Asia. These networks have inbuilt resilience with capability to re-route traffic across diverse paths in the event of failure of one or more paths and, especially at the international level, this is a significant advantage over many competitors.
Our Multi-Service Platform is an IP-based next-generation platform that operates across our next-generation network and offers customers a single environment for their telecommunications requirements. It provides the ability to integrate customer voice and data applications closely with our network to address the growing demand for capability from customers. See Our Network.
Customer service
We've put customer service at the very heart of our strategy and work to establish close relationships with our customers, and a detailed understanding of their business challenges. Many of the products and services we offer are typically in constant use by customers and tightly integrated into their operational activity. A deep understanding of the ways in which they are used, how they contribute to the success of customers' business, how they might be further developed to generate additional value, alongside our customer service offering is a key differentiator. We operate teams of sector, service and technical specialists to ensure we have the capability to meet not only our contractual service commitments, but also to deliver an enhanced level of customer service to our customers.
Product suite
We offer a wide range of products and services focusing on advanced IP-based solutions that help customers achieve their business objectives. This suite of products enables customers to build a package of telecommunications solutions that address their business requirements. Our next-generation network and Multi-Service Platform have enabled us to bring new high-quality next-generation products to market, such as Video Conferencing, digital signage and voice recognition products. In the six months ended 30 September 2009, more than half of our revenue was generated from the Data, IP and Hosting product suite illustrating an increased demand for these services rather than traditional voice and data products.
Brand strength
Cable&Wireless has a strong, recognised brand which has been used for more than 70 years. Cable&Wireless Worldwide will continue to use the brand in the areas where we currently operate.
