Strategy
Cable&Wireless Worldwide aims to be the first choice communications integrator specialising in the mission critical needs of large users of telecommunications. Our customers rely on the telecommunications infrastructure and services that we provide in order to operate their businesses.
We'll achieve this goal by implementing the following strategy:
- Working closely with our customers and differentiating through a tiered customer service model that is ‘right first time', stable, proactive, responsive, and positions Cable&Wireless Worldwide as ‘easy to do business with';
- Continuing to evolve a market-leading product suite of advanced network-based services and solutions, which is attractive to the large users of telecommunications, focused on our next-generation network and Multi-Service Platform technology;
- Increasing the share of revenue generated by our strategic product set of Data, IP and application services, which attract higher margins and are in greater demand than products such as traditional voice and legacy services;
- Continuing to expand our network and technologies to improve both margin and capability to meet customer demand, both in the United Kingdom and in our global footprint;
- Maintaining our focus on efficiency in our network and service operations;
- Increasing focus on emerging markets in Asia Pacific, India and the Middle East & Africa to capitalise on increasing global demand; and
- Leveraging our scale and product capability in the small and medium sized enterprise sector through the Thus brand.
The market for our core Data, IP and Hosting products and services in the United Kingdom and overseas is expected to continue to grow, alongside increased demand for telecommunications services from enterprises in the emerging markets, which we target.
Our extensive UK and global network, together with our product suite and service focus, positions us to successfully exploit these growing markets and to build on our track record of increasing market share in the UK and overseas.
